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NOW IS YOUR MOMENT: HUAWEI PURA 90s SERIES BRINGS NEW POSSIBILITIES THROUGH MOBILE IMAGING AND ALL-SCENARIO INNOVATION

Combining smart imaging, expressive design, and intelligent experiences for everyday creativity.

KUALA LUMPUR, 14 JULY 2026 - Huawei officially launched the HUAWEI Pura 90s Series, HUAWEI FreeClip 2 S, and HUAWEI MatePad Air at the Flagship Product Global Launch Event held in Malaysia. Anchored by the philosophy of “Now is Your Moment”, the new lineup brings together advanced imaging technologies, refined aesthetics, and intelligent experiences designed for the way people live, work, and create today.

NOW IS YOUR MOMENT: HUAWEI PURA 90s SERIES BRINGS NEW POSSIBILITIES THROUGH MOBILE IMAGING AND ALL-SCENARIO INNOVATION

Leading the launch is the HUAWEI Pura 90s Series, comprising two models - the HUAWEI Pura 90s Pro Max and the HUAWEI Pura 90s Pro. Together, they are designed to redefine the mobile photography experience through upgraded imaging capabilities, distinctive design, and AI-powered intelligence.

Photographic Excellence Redefined

The HUAWEI Pura 90s Series delivers advanced camera technologies for diverse shooting scenarios. The HUAWEI Pura 90s Pro Max introduces the industry-leading 200MP Ultra Large Sensor Telephoto Camera, featuring a 1/1.28-inch RYYB sensor, 4x optical zoom, OIS, and 20x HEX Telephoto Video capability - enabling users to capture moments from afar, whether at a concert or a sporting event. It is complemented by the Ultra Lighting HDR Camera, while the HUAWEI Pura 90s Pro features an Ultra Lighting Macro Telephoto Camera with a 5cm minimum focusing distance and an Ultra Lighting Main Camera, opening up a world for close-up details.

AI-Powered Imaging Innovation

Beyond hardware, the HUAWEI Pura 90s Series elevates the photography experience with intelligent software innovations designed to make every shot effortless and refined. AI Composition recognises scenes and provides framing guidance to help users capture more balanced and visually compelling images. AI De-Glare removes reflections and visual interference when shooting through glass. With AI Move, users can easily edit subjects within the gallery, while AI Remove seamlessly eliminates unwanted distractions from photos and restores the background for cleaner compositions. For portraits and group shots, AI Best Expression intelligently generates the best expressions from multiple frames, creating more polished results. Complementing these smart features, the 2nd Generation True-to-Colour Camera delivers more natural and accurate colours in different lighting conditions.

Leading Connectivity Experience

The HUAWEI Pura 90s Series is engineered to maintain smooth, reliable performance across diverse network environments - from dense urban areas to more remote locations. Whether for calls, browsing, or content creation, users can expect consistent connectivity and responsive performance. Developed to meet current and future connectivity demands, the HUAWEI Pura 90s Series supports evolving mobile usage needs, delivering faster and more seamless connections across a wide range of scenarios.

Intelligent EMUI 16 Experience

Based on Android 16, the next-generation operating system that succeeds EMUI 15, EMUI 16 complements the HUAWEI Pura 90s Series across various scenarios, delivering a more interconnected, flexible, and reliable user experience. EMUI 16 introduces a new set of features that support a more seamless digital lifestyle, aligning with the new generation of smartphones. Complementing this is the Celia AI Assistant, which supports everyday tasks through intuitive voice commands, while the HUAWEI AppGallery ecosystem provides secure access to a wide range of essential apps and services.

Rhythm of Colour, Durable Design, and Long-Lasting Performance

The HUAWEI Pura 90s Pro Max is available in Orange Ocean, Blaze Purple, Blush Gold, and Graphite Black - with the Orange Ocean edition introducing the industry-first Dual-Tone Gradient Mid-Frame. The HUAWEI Pura 90s Pro brings a vibrant, holiday-inspired palette of Guava Soda, Orange Soda, Mulberry Black, and Coconut White. Both models feature a 6000mAh battery; the HUAWEI Pura 90s Pro Max supports 100W wired SuperCharge, while the HUAWEI Pura 90s Pro supports 66W wired SuperCharge. The HUAWEI Pura 90s Pro Max also features Anti-Reflection and Scratch-Resistant Kunlun Glass for added durability and reduced screen glare.

The HUAWEI Pura 90s Series is available for pre-order from RM3,699 after rebate at all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop, with free gifts worth up to RM3,076 - including a limited voucher worth up to RM400, mystery gift worth RM999 and the HUAWEI Pura 90s Series Premium Service package worth RM1,677 comprising a 1-Year 1-Time Accidental Damage cover, 1-Year Unlimited Free Battery Replacement, 1-Year Free APAC & MEA Warranty, 2-Years 4-Times Free Screen Protector, and 1-on-1 VIP Service.

Bringing style and everyday listening together, the HUAWEI FreeClip 2 S features Huawei’s Luminous Aesthetics design with metallic finishes in Deepsea Blue and Space Silver. The refined Luminous Charging Case and enhanced Airy C-bridge deliver a balance of elegance and all-day comfort, while the open-ear design keeps users aware of their surroundings without sacrificing audio clarity - whether at work, commuting, or outdoors.

The HUAWEI FreeClip 2 S is also available now at RM899 via all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop, with free gifts worth up to RM318, including a 1-year loss care service and a 1-year APAC warranty.

Built for productivity, the HUAWEI MatePad Air features a slim 5.3mm profile and an Ultra-clear OLED PaperMatte Display that delivers vibrant visuals and exceptional clarity across work and content creation. With PC-level productivity tools and integrated AI capabilities, it helps users work more efficiently, turn ideas into content, and maintain a seamless creative workflow - all in a lightweight form factor.

For more information on the HUAWEI Pura 90s Series, HUAWEI FreeClip 2 S, and HUAWEI MatePad Air, please visit the HUAWEI Official Website, HUAWEI Official Facebook Page, or Instagram.

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